Communicating our ‘why’ has become super popular. It’s the purpose behind our behaviours, it’s the inspiration for our actions and it sets us apart from everybody else. When we can clearly articulate ‘why’ we are trying to achieve something then it not only gives us a lot more clarity around our vision, but it’s much easier to get other people excited and engaged about what we want to achieve.
Understanding your ‘why helps us to make sense of our purpose in life and come up with a plan to deliver it. However, it is far more powerful to go upstream of this and start by looking at the ‘who’. To really get to know yourself at an identity level.
Your identity is so deeply, fundamentally personal to you. The beautiful thing about humanity is the endless spectrum of differences that it has to offer. The only thing that makes us the same is that we are all different, and your identity sits at the core of who you believe you are. This is about your true self; a complex jigsaw with many pieces, each one contributing to the whole. You are more than just a job role, a label, or the sum of your past. You are a wonderfully complicated being with valid hopes and dreams, and how we see ourselves in the present is a reflection of who we have been in the past and who we want to be in the future.
In order to be the best at anything – the best athlete, the best professional, the best partner and so on – you need to be the best at being yourself. Only then can you become the most valuable person to the world you operate in. Reflecting, exploring and discovering who we are at the deepest level brings with it some pretty radical benefits.
Having a clear sense of our identity affects how we live our lives – how we think, how we feel, how we behave. When we see ourselves for who we truly are and embrace all our strengths, flaws and capabilities we gain clarity and direction. This is the first step to living a more authentic life. It allows you to stay true to your values, pursue the things that are meaningful to you and helps you make the choices that are consistent with your definition of success. It’s the golden key that unlocks our potential and enables us overcome limitations.
And answering questions about the WHY, WHAT and HOW become much easier. When you understand WHO you are, you are able to really clearly understand and articulate WHY you want to pursue certain causes and then work out HOW you are going to get there.
I like to think of identity as a fountain; when we start focusing on who we are at an identity level it cascades down across all other areas, affecting our drivers, our belief system, the choices we make and how we communicate our vision.
So how do we figure out who we truly are?
Understanding Your Identity
This involves digging deep and developing a global understanding of what it means to be you. It’s the traits and characteristics that make you who you are. It’s your values, beliefs and passions. It’s your purpose, abilities and behaviours. It’s your strengths and your weaknesses, your roles and responsibilities. It’s the life experiences that have created the person you are today, and it’s the choices that you make every day.
Try to capture the essence of who you are. Like any self-awareness activity, it’s important to come at this from a non-judgmental place and assess yourself objectively rather than attaching criticism or value judgements.
Choosing Your Identity
Our identity is not permanent, fixed or unchangeable. It’s not the sum of our past or something that constrains who we are. Sometimes our identity can be quite limiting, especially if we have developed negative thoughts about ourselves. We get to choose who we want to be and what we want to do with our lives.
Take any goal – instead of looking at what you want to do, focus on who you want to be. This shift in mindset makes it easier to develop the habits and behaviour change that are required to help you get to goal.
Understanding our identity is a revolutionary step forward, and one that encourages us to start living more authentically. When our behaviour is aligned with the fundamental core of who we are we are on our way to becoming unstoppable.
Yep, it’s that time of year where people come up with resolutions for the new year and reflect on the year just gone.
I love the reflecting part.
2018 has been a crazy whirlwind of a year for me, filled with huge leaps forward and big wins. I’ve achieved things that I’ve dreamed about for so many years - I’m bursting to shout about it and it’s killing me to have to keep a lid on it for a little longer! I’ve set myself challenges, thrown myself out of my comfort zone and pushed myself further than I realised was possible. I’ve learned lots, laughed lots and made some fundamental changes to my lifestyle, which has resulted in a happier and healthier me. Get the person right and professional success is far more likely to follow.
It hasn’t been all sunshine and rainbows though. There have been some fairly spectacular failures and I’ve hit setbacks that have dragged me backwards to some pretty rubbish places. Whilst these experiences aren’t enjoyable, they create a springboard to learn, grow and develop. When things go wrong there is only really one direction you can move and that’s forwards. I picked myself up, dusted myself off and modified the plan – and in doing so learned that I am more than a match for anything thrown my way at me.
I’ve left 2018 on a high and I’m super excited for 2019. The destination has been set, the plans are in place and I am going to make it a success.
I don’t do resolutions. It’s a bit like playing snakes and ladders, where you start off making some impressive strides forward but a few moves later find yourself plummeting backwards. Good intentions aren’t motivating enough to keep lasting momentum, especially if they are not backed up by the right mindset, strategy and action. What I do instead is set goals.
Goal setting isn’t the most glamorous part of the job, but it is one of the most important. This is your roadmap to help you get to success as quickly and easily as possible. Coming up with a clear plan allows us to focus our time and attention in the right places and make the best use of the resources available to us. Goals can help us with some of the big decisions we have to make, giving us the confidence to know that we are making the right choices. They’re motivating, they make us accountable and provide us with a sense of purpose.
And it is super important that they are centred around the following three elements:
MINDSET + STRATEGY + ACTION
A big part of goal setting is checking in with yourself regularly. No plan will ever go exactly to plan and it needs to be monitored and adapted regularly. The start of the year is a great opportunity to assess where you are in relation to that big goal and ask yourself the following three questions:
This whole idea of New Year, New You is ridiculous. We don’t need a new you because you are already capable of success. However, there are steps you can take to help you maximise your potential and get the results you want. The aim is to develop those unique characteristics that have got you where you are today and build a more confident, more successful and more resilient youwith a really clear plan moving forwards.
And remember, whilst the aim is to get to the destination it’s really important to enjoy the journey!
If you aren’t sure about the direction your life is going in, you feel that something is missing, or the thing you really want is so far out of your comfort zone you aren’t sure how to tackle it I would love to help you. I developed my own goal-setting model that helped me win not one, but two consecutive Paralympic gold medals, five World Championship titles and remain World Number 1 for my entire career. It didn’t happen by accident and this tried and tested blueprint can be all yours if you want to give your life purpose, direction and clarity.
We can make awesome stuff happen together.
Drop me a line at firstname.lastname@example.org
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I want to work on my success story! Sign me up!
I don’t often open up about my disability other than to explain what it is and give a brief rundown of how it affects me. I think that’s because it’s always there, and whilst it does impact me on a day-to-day basis I think of myself as a person first and foremost. My disability is a big part of my life, but it’s a factor that - I believe - has no bearing on whether I make a success of it.
I’ve got something called Complex Regional Pain Syndrome. It’s a neurological condition that causes chronic pain in both my feet all the time. Living in pain isn’t always easy. In fact it’s draining on so many levels, but I deal with it by focusing on all the things that I can do rather than the things I can’t. I find that this mentality allows me to live life on my terms and achieve all the things I want to achieve.
I was diagnosed with CRPS when I was sixteen after struggling with it for five years. This was a difficult time and if I’m completely honest it crushed my self-esteem. The world places so much value on outward appearance and I… well, I was broken. I didn’t fit within that blanket ideal of physical perfection. I was different, and different can sometimes be a lonely place to be. I worried that people would treat me differently, that they wouldn’t be able to see past my crutches and wheelchair and discover the person beyond. I was petrified that the BIG plans I dreamed about would no longer be achievable. That my life was over before it had even begun.
It was sport that helped change these perceptions about myself. Taking archery up on my fifteenth birthday and finding something I was good at started the long process of repairing my shattered confidence. And getting involved with the Paralympic movement was life-changing. I had this real wake up moment in Beijing 2008 - out there I saw the most incredible athletes achieving spectacular things in spite of their disabilities. It put my problems into perspective and I started to accept myself for who I was rather than who I wanted to be.
Learning to become more confident and develop a stronger sense of self-worth wasn’t easy, but it was the most empowering thing I’ve ever done. Sure, there are things that I find challenging and there’s stuff that I find harder to do because of my disability, but this mentality has allowed me to realise that my potential is limitless, that I am deserving of success and worthy of making meaningful connections with others.
Yes, I have bad days and I hit stumbling blocks, but ultimately my disability has shown me how strong I am mentally. That no matter how big the hurdle in front of you there is always a way around. It’s taught me to be creative, patient, persistent and resilient – skills that I can apply to any dimension of my life.
Today is International Day of Persons With Disabilities, a campaign that raises awareness about the world of disability. And it’s needed. With over 1 billion people living with a disability globally, a movement that advocates equality, empowerment and opportunities for such a traditionally underrepresented group of people is needed.
We can’t always change our circumstances, but we can change the way we see them and learning to develop a positive mindset opens the door to possibilities. Positive thinking isn’t about denying there is a problem – it’s choosing to redirect your attention to the good stuff instead of dwelling on the bad. Challenges can be overcome with the right kind of thinking; it’s about believing that you are a match for any obstacle in your path and pushing until you get through.
The International Day of Persons With Disabilities is also a fantastic platform to raise awareness about disability on a wider level. There’s still a lot of progress to be made to create more inclusive communities and make sure opportunities are available to everybody regardless of their ability or background. For me, inclusion isn’t a tick box but a holistic approach that levels the playing field and leaves nobody behind.
A disability does not stop anybody from living a meaningful life or achieving success in many fields. It doesn’t define who a person is, nor what they are capable of. We all have strengths, we all have weaknesses, and we all require varying degrees of support to achieve our goals. And we can all be UNSTOPPABLE when we get our mindset working for us rather than against us.
Danielle Brown MBE is a double Paralympic gold medallist and the first English disabled athlete to transition to able-bodied sport at the Commonwealth Games. She is also a Professional Keynote Speaker, Training Provider and Coach. Her organisation inspires and empowers people to unlock their potential, overcome adversity and achieve big goals.
Please feel free to reach out to Danielle at email@example.com
Have you ever had your life turned upside down? Things are going great, then something gets flung your way that you never expected?
Yep, that happened to me…
I had this awesome sports career that just got better and better. It was a bit of a whirlwind really. I started archery on my fifteenth birthday, made the Great Britain team three years later and jumped straight in as World Number 1. Year on year I outdid myself. World records, world titles, world firsts. I pushed the boundaries of my potential and redefined what I thought I was capable of.
Whenever I am asked about the important factors that lead to success in sport it can unreservedly be summed up in one word: passion.
If you love what you do then you’re going to want to put in however much time and effort it takes to achieve scary, big goals. Passion is the thing that inspires you to keep striving for better. It ensures you keep learning and evolving, and think up creative strategies to drive performance. It’s your motivation to find a way around the obstacles that inevitably crop up and stops you from walking away when things get impossibly tough.
And I was passionate about my sport. I poured my heart and soul into it. Archery had changed my life in such a profound way, empowering me to live life on my terms when I became disabled. This was my purpose, my reason for getting up in the morning. And I was good at it.
But then something happened that I couldn’t prepare for. The International Paralympic Committee changed the rules around classification. Whilst I’d always passed this with flying colours, under the new rules it was decided that my disability did not affect my ability enough. And that was it. I was no longer allowed to compete as a Paralympian. Overnight I lost everything.
My sport. My purpose. My way of life. My identity.
My life came crashing down and I quickly moved from shock to disbelief. The classifiers saw what I wanted the outside world to see and didn’t understand just how limiting my condition was, so I contested it. I appealed and protested, and I got nowhere. Failing again was almost worse than the first time. I felt angry, frustrated and alone.
But life moves forward whether you want it to or not. My only option was to adapt to the situation. I could do nothing about the classification decision, but I could control my response to it. Instead of focusing on all the things I had lost, I focused on what I had left. I needed to find a new purpose, one that I was just as passionate about as my sport.
And that’s exactly what I did. I reinvented myself, set up a speaking, training and coaching business – and I absolutely LOVE what I do now.
Life doesn’t always go to plan, but we are all capable of breaking through barriers. When you’re thrown a curveball here are three things that you can do:
When stuff goes wrong it’s usually accompanied by an emotional response, making us feel pretty rubbish about ourselves and the situation. Emotions are healthy and we don’t want to switch them off, but we don’t want them to interfere in any decision-making processes either. When we’re thinking emotionally, we aren’t always able to see things with clarity. Putting things into perspective allows us to respond better. Acknowledging your emotions and practicing self-compassion is important, then take some time to reflect on the situation and the reality of it.
When we hit barriers our focus is often drawn to the ‘why?’ We want to find a way to rationalise the experience and understand how it happened to us. However, this keeps us stuck in the past. There might be a few important lessons to be learned, but in order to move forwards we need to shift our focus away from what happened to what we’re going to do about it. It’s much more impactful to think about solutions rather than trying to explain away the problem.
3. Choose the right response
We always have a choice, even when we’re faced with adversity. It’s not what happens to us, but how we choose to respond to that situation. We can give up or we can pick ourselves up. Taking ownership of the situation and focusing on the things you can do something about puts the ball back in your court.
Pushing through adversity isn’t easy. It can be a very lonely place, but remember you are never alone. Your support network is there to help, offering encouragement and guidance. They can help you manage your emotions, act as a sounding board to bounce ideas off and hold you accountable for actions you decide to take. I can’t begin to explain how many people have helped me (and still do!) through the adversities I’ve faced in my life, giving me a fresh perspective and allowing me to tackle challenges better.
I set my first business up when I was eight years old. My Grandma is a keen gardener and I used to help her out on the weekends. She set aside a little vegetable patch for me and I sold what I grew. It was great fun watching my hard work turn into extra pocket money and I would ask for seeds and gardening tools for birthdays, which proved to be a fantastic return on investment.
Somewhere along the line I forgot about entrepreneurship. When looking at my future I knew I wanted to be successful, but I wasn’t sure what I wanted to be successful at and I felt pressured into making a decision. At school it was drilled into us that success is top exam marks. Good grades meant a good career, which meant financial success and stability. Success, then, was measured by how much money you made and I fell for it hook, line and sinker. I wanted the big house, the nice car and the high-flying career that would pay for it all.
So I chose law. Not because I was particularly passionate about it, but because I thought it was a relatively well-respected and well paid profession. I also quite liked the idea of dressing up in a wig and a cape to go to work.
Where my story differs from countless others is my disability. At sixteen I was diagnosed with a condition called Complex Regional Pain Syndrome. This is a neurological condition that causes chronic pain in both my feet and had started when I was only eleven years old. It progressively got worse, forcing a wildly outdoorsy girl who loved playing sport to be confined indoors. To start with, the doctors didn’t know what was wrong with me. Some were testing me for brain and spinal tumours, whilst others accused me of making it up. I didn’t understand why this was happening to me. I didn’t know anybody else with a disability so there was nobody I could relate to.
It was hard.
I was down to either archery or swimming, and playing with bows and arrows sounded way cooler. And I loved it. I was back outdoors, doing something I enjoyed. Archery became my passion. It kept me going, giving me something to look forward to even on my most painful days.
I went to the University of Leicester to study law, where I worked hard and trained hard. University was a fantastic experience and I learned a lot about myself. I enjoyed my course from an academic point of view, but deep down I knew that practicing law wasn’t where my passions lay. I ignored those thoughts when they surfaced. I had invested too much time into this - I would learn to like it. It was a well respected and well paid profession, after all.
That would be enough, right?
During my time at University, archery turned into more than a hobby. I made it onto the Great Britain Paralympic team. I won two World Championship titles and returned home from the 2008 Beijing Paralympics with a gold medal. The same week I graduated with a first class degree in law, it was announced that I had made the team for the 2010 Commonwealth Games. I became the first disabled athlete to represent England in an able-bodied discipline, coming away with a gold medal with my team.
Now I had a choice to make. Did I go for that very stable career choice of law, or did I go for sport – a very unpredictable, often lonely and sometimes cruel lifestyle?
I chose sport. I was passionate about it and I was good at it. I loved travelling the world, meeting new people, experiencing new cultures. I moved to the national training centre to train full time for London 2012, the event that would surpass all other events. I wanted to retain my Paralympic title and do it on home soil. And I did, leaving it right to the very last arrow. Talk about tense!
After London, the International Paralympic Committee decided to change the rules of the classification process. In what can only be described as humiliating and harrowing circumstances, I failed and my disability was deemed not severe enough to allow me to compete at the Paralympics. That was it. My sporting career was over.
This was devastating. Everything I had worked for was gone, and I was left to pick up the pieces and figure out a new career path for myself.
I didn’t know the first thing about business, but I had an idea. As an athlete I knew what it took to win, to consistently be at the top of my game. I'd spent a lot of time researching success - and implementing this knowledge. Life revolved around thinking up changes, taking action and monitoring improvement. It was about moving forwards and always, always striving for higher standards.
I wanted to pass this methodology and mentality on to others - to teach people how to unlock potential, break through barriers and achieve more.
I set the plan into motion. I learned a lot. I made mistakes. I said yes to opportunities, even if it meant getting up at stupid o’clock in the morning and driving half way across the country for a meeting. I learned how to network and develop my contact base. I slowly climbed back to my feet and began to achieve in a completely new field.
I love what I do. Each day is different, each day is a challenge and I've found playing a small part in other people’s journey to success is far more rewarding than winning gold medals.